From the article:
When Trayvon Martin died the media didn’t focus on the fact that this was an innocent young boy going to the store to get iced tea and Skittles, they focused on the fact that he had marijuana in his system. With Eric Garner, it was that he sells cigarettes. They pointed out that Freddie Gray was running from child support. They paint a picture so when you’re reading it, you imagine these vicious people in front of you.